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The Secret Weapon for Local Visibility: Why Your Google Business Profile Deserves More Attention

  • Raydius
  • Apr 11
  • 2 min read

If you’re a location-based entertainment center (LBX) looking to get discovered online and drive more foot traffic, there’s one tool you may be seriously underutilizing: Your Google Business Profile (GBP).


In today’s digital world, this is your virtual storefront. It’s the first thing potential guests see when they search for terms like “indoor trampoline park,” “laser tag near me,” or “family fun center.”


And it’s not just about visibility—it's about actions that directly correlate with revenue, like:


  • 📍 Getting directions to your venue

  • 📞 Calling to ask about pricing or group events

  • 💻 Clicking through to your website or booking page


Let’s break down why this matters and how to start maximizing it.


What Is the Google Business Profile (GBP)?

The Google Business Profile is what shows up in Google Maps and the “Map Pack”—those top search results you see when looking for local services. Often, this appears before organic search results, making it a critical battleground for local visibility.

And yes, we mean before your website even shows up.

Two Ways to Win: SEO vs. Paid Ads

There are two main ways to increase your ranking in the Map Pack:


  1. Search Engine Optimization (SEO) – A longer-term play that requires regular updates, good reviews, and keyword optimization.

  2. Paid Google Ads – A faster method that puts you right in front of potential visitors immediately.


🧠 Pro Tip: Think of SEO like owning a home—you build equity over time. Paid ads are like renting—you get results fast, but only while you're paying.


Why We Love Google Business Ads


With GBP ads, you can track meaningful metrics like:


  • How many people requested directions

  • How many clicked to call

  • How many actually visited your location (tracked via mobile location data!)


This takes the guesswork out of ROI. At Raydius, we’ve seen clients spend as little as $200 on Google Business Profile ads and bring in $900+ in revenue. That’s a 4.5X return with foot traffic you can literally measure.


GBP Optimization Tips to Rank Higher

If you're going the SEO route, here are a few non-negotiables: ✅ Post high-quality, relevant images✅ Keep your business description keyword-rich✅ Encourage and respond to customer reviews✅ Create an FAQ section✅ Keep hours and contact info up to date


All of these actions tell Google, “This business is active, relevant, and helpful,” which helps you rank higher in search.


How This Fits into Your Larger Marketing Strategy

Your Google Business Profile is just one piece of the puzzle. It complements other strategies we’ve talked about like:


  • Why First-Party Data Matters More Than Ever for FECs

  • The Marketing Budget Dilemma: How Much Should You Really Spend?


When paired with first-party data, email marketing, and paid social, your GBP becomes a powerhouse for visitor generation—something we specialize in at Raydius.


Final Word

Whether you’re investing in long-term SEO or using paid ads for immediate visibility, your Google Business Profile should not be ignored. It’s where guests decide to visit, call, or book—and those decisions drive revenue.

If you're not showing up in the Google Map Pack, you're missing out.


🚀 Ready to optimize your GBP and drive measurable traffic to your LBX? Let’s talk strategy.

 
 
 
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