You might remember the five-pound phone book that your parents or grandparents kept on the desk. Google My Business is the virtual...

The ongoing pandemic altered holiday shopping in 2020, and it looks like that trend will continue as we move into the 2021 season too....

It doesn’t matter what size business that you have; all companies have marketing needs and expenses. If you aren’t tracking and measuring...

With over one billion monthly users, Instagram is one of the most popular social media platforms out there. The platform is all about...

Pinterest is a massive online community that is filled with many opportunities for effective marketing strategies. With over 416 million...

First and foremost, create strong content Research suggests that for content to work – on social or otherwise – it needs to evoke a...

Social proofing: it’s something we do all the time, whether name-dropping people we know, places we frequent, or goals we share in common...

Ah, wouldn’t it be nice to have a six-figure following across the major social media platforms: thousands of people seeing your Tweets,...

When times are tough, one of the first things to go is the marketing budget. Advertising suddenly seems like a luxury. But that’s not a...

No one could have predicted the way the year would unfold. COVD-19 has disrupted almost every industry and brought a temporary end to a...

Building a brand in today’s business landscape requires social media. Fortunately, the power of social media can be great without using...

Keeping up with Social Media is not easy.  There are constant changes to algorithms, and these channels are demanding a lot more than a...

A good friend of mine advised that “Marketing is a bit science, and a bit art”. This was wonderful advice, though not all things that...